Size a market when the data doesn't exist
How big is that market? For a lot of the questions worth asking, nobody has published the answer, or the report that exists costs thousands and measures something slightly different. AI Deep Research can still get you to a number, by pulling public sources, indirect signals and stated assumptions into an estimate. The catch is that one run gives you one confident-sounding answer with no error bar. Here we run several independent ones, compare where they disagree, and build a range you would be willing to put in front of a board.
What you'll walk away with
- A defensible number for a market nobody has measured
- A way to spot when AI is guessing and calling it a finding
- Several independent estimates instead of one confident answer
- A brief you can pull out the next time someone asks how big something is
What we'll do together
- Break the question into segments, drivers and what actually needs looking up
- Write a Deep Research brief that does not lead the model to your preferred answer
- Run parallel approaches - top-down, bottom-up, proxy markets - and compare
- Triangulate to a range and write down the assumptions it rests on
Who this is for
Founders, strategy and expansion people, consultants and business developers who have to put a number on a new country, segment or opportunity and cannot buy a report that answers it. Comfortable with ChatGPT, Claude or Gemini at a basic level.
Your consultant
Learn the AI that fits your job - and use it without me.